McDonalds Franchise Business And Its Advertising Strategies.Franchise is generally referred to a right or a privilege given to a person in a respective field. McDonalds franchise business has resulted in making McDonalds as one of the largest companies in food industry all over the globe. McDonalds is probably the first organization to have business in franchising. McDonalds franchise business came into picture to beat the increasing competition in the food industry. Competition helps in analyzing the strengths and weaknesses of the company and also to analyze the various threats and opportunities for the organization in the in the industry. The strengths of the organization can be tested and obtained from the image of the organization in the market. McDonalds franchise business has lead to an increase in the product value, which is counted in the strengths. The biggest strength used by McDonalds in their franchise business was their image in the market which they built by introducing the culture of fast food. The core reasons for the expansion of McDonalds franchise business were their hospitality services, speed of their delivery, care and comfort provided to their customers. Marketing strategies used by McDonalds
With the use of most effective tool of mass communication i.e. advertising, they succeeded in building a positive in age in the minds of the people. Advertising campaigns not only helped them in capturing a large food market but also helped in memorizing people their logo. Large idles of jokers with the color of dress same as of the color combination of logo. The color used by them for the logo was yellows and red. This proved to be the main reason for grabbing a grater number of children as their audience. The best part in the McDonalds products were its prices, the prices were comparatively very low than other food outlets. McDonalds launched itself targeting all the sections of society. The main competitors of McDonalds are king burger and KFC. The marketing strategy of McDonalds is related with the external environment, the basic understanding with the share holders, and also its internal resources. McDonalds have always been coming with advertising campaigns which target different sections of audience and at the same time different ages. The strategies used are changed according to the changing trends. The change is there, because a human mind is not stable and needs change, and if the change is provided to them by the same brand that is the best option they can look out for. Because in this case they dont have to search for another brand. This adds on to the popularity and consumption of the products of the brand. One basic thing for the needed stability and growth of a brand is the good relationship terms between the management of the organization and its franchise dealers. McDonalds franchise business has been stable and growing at a faster rate due to the top management techniques and strategies adopted by them. There should be no communication gap between the top level managers and those working at ground levels. Same incentives should be provided to workers working in the same level. Time to time motivation should be given. Working on all these grounds plan should be made for the sustainable growth of the company. And McDonalds have been working on all these strategies for so long and therefore is one of the very few organizations to have a successful and still flourishing business in the field of franchise business. |